Food And Non Alcoholic Beverages Industry Essay - 806 Words

Industry Background SIC and NAICS An industry as complex as the Food and Non-Alcoholic beverages industry must be coded by organizing smaller sub-categories when referencing the Standard Industrial Classification (SIC) system and the North American Industry Classification System (NAICS). These systems categorize industries using codes to aid in analytical research for Federal statistical agencies. (United States Census Bureau, 2012). A quick search using key words or the actual code will allow the viewer to see the definition and characteristics of the industry. For example, Soft Drink Manufacturing can be found using the NAICS code 312111 or the SIC code 2086. Under the NAICS system, Soft Drink Manufacturing is defined as, establishments manufacturing soft drinks and artificially carbonated waters. (United States Census Bureau, 2012). The SIC code 2086: Bottled and Canned Soft Drinks and Carbonated Water, is located under Division D: Manufacturing, in the sub-category Major Group 20: Food and Kindred Products. By definition, this industry is comprised of manufacturing establishments that specialize in the production of canned or bottled soft drinks and artificially carbonated water, such as soft drinks, tea, or coffee. (Occupational Safety and Health Administration [OSHA], 2012). Industry characteristics The soft drink manufacturing industry is characterized by carbonated soft drinks and hot beverages like tea and coffee. The nonalcoholic beverage industry is theShow MoreRelatedFood and Beverage1498 Words   |  6 Pagesthat the management is facing. Procedures As mentioned by Lockwood, Alcott and Pentelidis (2008) â€Å"The food and beverage operations largely follow a basic input, process, output model.† This model consists of the following steps in the operation that begins with the purchasing, receiving, storing and production which will be explained in further details below. Purchasing of food and beverage The purchasing function is the beginning of the whole operations cycle and it is responsible for selectingRead MorePestel Analysis of Coca Cola1358 Words   |  6 Pagesmanufacturer, distributor and marketer of beverage concentrates and syrups in the world. Coca-Cola is recognized as the world’s most valuable brand. They market four of the world’s top five non-alcoholic sparkling brands, including diet and light beverages, mineral water, enhanced waters, juices and juice drinks, teas, coffees and energy and sport drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of approximately 1.5Read MoreSwot Analysis : Pepsicos Competitors959 Words   |  4 PagesSimilar to the beverages industry, an increase of consumer awareness of health effects and government regulations is majorly impacting the snack industry. According to Henkes (2017), production costs will increase b y at least 50% within the next 5 years due to new requirements and consumer trends such as the source of ingredients, nutritional values, organic, certified, health and wellness, and accountability. Despite the increasing costs, the most recent global survey, Snack Attack, indicatedRead MoreSWOT Analysis on Non-Alcoholic Beverages1007 Words   |  5 PagesCreate your revised NAB Company. Freshi Inc. is an American multinational non-alcoholic beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of Gatorade and other products. Freshi was formed in 1956 with the merger of the Freshi-tea and Juicy, Inc. Freshi has since expanded from its namesake product Freshi to a broader range of food and beverage brands, the largest of which includes an acquisition of Topdrinks in 1998Read MoreBusiness Concept : Naturalnfreshbev Llc1659 Words   |  7 PagesBusiness Concept: NaturalnFreshBev LLC is a Sacramento, California based non-alcoholic beverage startup, founded by Rajib Datta along with Melinda Cates in 2016 with a business opportunity to serve high quality and healthy non-alcoholic beverages with local origin to the consumer as well as engage the brand with the customers of new generation by providing health conscious choices. The growing heath and obesity concern with high sugar contained carbonated soda drinks, the shift in generation cycleRead MoreMarketing Analysis : Marketing Audit Essay1049 Words   |  5 Pagesit is essential to take an organisation or company as a base with which we all are familiar i.e. The Coca Cola Company. The Coca-Cola is a beverage retailer, manufacturer marketer of non-alcoholic beverage concentrates syrups. If we talk about its PRODUCTS ABD BRANDS, the Coca-Cola has 400 brands in about 200 countries besides its namesake Coca-Cola beverage. The first diet soft drink attempted by Coca-Cola was Tab, whose sales have dwindled since the introduction of Diet Coke. The German FantaRead MoreEssay about The Coca-Cola Company1076 Words   |  5 PagesIndustry General Description The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market. The Beverage Industry product portfolio consists of soft drinks, carbonated beverages, and alcoholic beverages. Kinds of drinks in a non-alcoholic segment varies a lot and includes such beverages as tea, coffee, juices, carbonated drinksRead MorePorters Five Forces Analysis Of Pepsico1241 Words   |  5 Pagesthe non-alcoholic beverage industry using Porter’s Five Force Analysis allows for assessment and adjustment to the strategic plans implemented to sustain competitive advantage. Porter’s Five Forces model helps outline the competitiveness of the current market through analysis of the industry rivalry between companies, supplier power, buyer power, threat of substitution, and the threat of new entries (Strategic Planning Tools, 2009). All of these forces affect not only a company but an industry. ToRead MoreEssay Marketplace Changes for Coca Cola1034 Words   |  5 PagesSocial and Technological factors. P: Political change, from one party to another in control- for example the rise in private healthcare and privatisations under Conservative governments. Political Analysis for Coca-Cola Non-alcoholic beverages fall within the food category under the FDA. The government plays a role within the operation of manufacturing these products in terms of regulations. There are potential fines set by the government on companies if they do not meet a standard of lawsRead MoreEnergy Drinks And The Energy Drink Industry1407 Words   |  6 Pagesand present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink